EAT (End Allergies Together) is an organization funding research to help find a cure for deadly food allergies. This year, Cannes Young Lions partnered with EAT for their annual competition. The brief was simple: help spread awareness about deadly food allergies and get millennials to donate to EAT’s cause.
My print ad with Art Director, Caleb Newberg, was the runner up in the U.S.
GE Podcast Theater: The Message
We created an 8-episode sci-fi podcast to get people talking about GE and their new medical technology that uses acoustic sound waves to heal. We hooked listeners by creating a virtual reality game that unlocked bonus content.
The Podcast was casually number 1 on iTunes for a week and the game captured 32,000 listeners. NBD.
Trophies: Cannes Gold Cyber Lion, Cannes Gold Entertainment Lion, Cannes Bronze Health&Wellness Lion, One Show Gold/Bronze, D&ADGraphite Pencil, Young Guns Silver, ADC Awards Gold, National Addy Gold/Silver, Clio Branded Entertainment Bronze, Clio Audio Technique Shortlist, Radio Mercury Awards Most Innovative Use Of Radio
We blurred the lines between fiction and reality by imagining a detailed online universe for the characters and the story. A website for Cypher, Nicky’s blog, a Wikipedia page, and various created documents left a paper trail that took listeners out of our world and into the world of The Message. We sprinkled clues and puzzles along the way, creating an online interactive game for users to uncover a final hidden message.
A blog for Nicky Tomalin gave curious listeners a closer look into the story and a way of interacting with the podcast host.
We created a website with an archive of old, secret documents that give further background on the story.
#1 Podcast on iTunes
Screenshot evidence that the Podcast was #1 on iTunes!
GE Unimpossible Missions
Conventional wisdom tells us we can't fight fire with fire. But GE doesn't believe in "can't". So as part of GE's Unimpossible Mission series, we created an experiment showing that you can, in fact, fight fire with fire. And to ensure viewers that there was no cheating, we shot it in 360.
Trophies:Clio Branded Content Film, Bronze
'You Can't Fight Fire with Fire' - Unimpossible Missions - GE 360
GE Fight Fire With Fire (Behind The Scenes)
Yes, we actually set a stuntman on fire. Yes, the fire is real.
Visa | You + We
We created these social videos to help show all the ways Visa lets you pay.
Visa - Haircut
You need a trim for a date? We let you tap to pay.
Visa - Front Row
You want to see tonight's show? We'll swipe you into the front row.
Visa - Bagpiper Roommate
You need a vacay? We'll help swipe you away.
Visa - Spa Day
You had a stressful day? We help you tap to pay.
Trop 50 is all of the Tropicana juice you love with half of the sugar. So here's half of an ad.
Visa Magic Door
Getting an upgrade can transform your entire vacation. To show people that a Visa Signature card is their key to an upgraded travel experience, we created a literal hotel door and turned the Visa Signature card into an actual hotel key. When they opened the door, boom! Their average day at the mall turned into an upgraded hotel stay.
Visa - The Magic Door
How it works:
Visitors dip a VISA Signature card into the hotel door, open it and see a realistic 3D projection of a Signature hotel suite, stitched together from over a thousand photos of real hotel rooms.
As the visitor starts to move in front of the door, a hidden kinect tracks their movements so it feels like they’re actually looking into the room. As they lean to the left or the right, the hotel room reacts to their movement, creating a parallax effect. Using hand gestures, the users can explore more of the room.
As a bonus, we installed a second kinect on the back of the door. So if the visitor has a friend, they can stand behind the door and be live composited into the upgraded hotel suite. With this kinect, we were able to add the second user into the hotel room without the use of a green screen, allowing the visitor in the front of the door to see his friend and for both of them to interact with each other and the things in the room.
AT&T Yankees sponsorship
There are no fans quite like Yankees fans. So AT&T wanted to talk to them in a language only they know.
Pedigree Social Post
We thought it would be funny to make people think that Doggie Dentures were a thing. So we created a fake celeb news article and posted it on FB on April Fool's Day.