With NIL in full swing, and college football in session, we wanted to give college offensive linemen the love they deserve.

They serve the best pancake blocks. Denny’s serves the best pancakes. So we created the Denny’s All-Pancaker Team and signed 4 All-Star O-Linemen across America to get paid and full.

We created an 8-episode sci-fi podcast to get people talking about GE and their new medical technology that uses acoustic sound waves to heal. We hooked listeners by creating a virtual reality game that unlocked bonus content.

The Podcast was casually number 1 on iTunes for a week and the game captured 32,000 listeners. NBD. 

Listen here: http://themessagepodcast.com/

Conventional wisdom tells us we can't fight fire with fire. But GE doesn't believe in "can't". So as part of GE's Unimpossible Mission series, we created an experiment showing that you can, in fact, fight fire with fire. And to ensure viewers that there was no cheating, we shot it in 360. 

Trophies: Clio Branded Content Film, Bronze

EAT (End Allergies Together) is an organization funding research to help find a cure for deadly food allergies. This year, Cannes Young Lions partnered with EAT for their annual competition. The brief was simple: help spread awareness about deadly food allergies and get millennials to donate to EAT’s cause. So we used the world’s most popular egg (a post that surpassed Kylie Jenner’s most popular photo in likes) to spread allergy awareness.

My print ad with Art Director, Caleb Newberg, was the runner up in the U.S.