Business leaders are fed up with AI that overpromises and underdelivers. IBM believes there's a better way to actually get results from AI — and we partnered with them to bring that message to life in their new campaign, "Not Our AI Reality."

The campaign taps into frustrations that every business leader knows: AI that takes forever to show value, systems that are a nightmare to integrate, and constant pressure to spend more. We put leaders in exaggerated "alternative realities" where AI works, but only if you sacrifice time, money, and sanity. The escape hatch? A colleague snaps them back to reality, where IBM's smarter approach has already solved all of that.