American Red Cross

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In a home fire, the sound of a smoke alarm can be the difference between life and death. So we created a film specifically for Facebook, using the sound on/off feature to give one story two different endings. 

Without sound, we see subtitles come on that tell a tragic ending to her story. With sound, we hear a smoke alarm go off and her story plays out in a much happier way. 

"Sound the Alarm" 2018

Turn the sound on to change her story. Help millions of Americans living without smoke alarms by donating today. Donate here:

Posted by American Red Cross in Greater New York on Monday, April 30, 2018